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But it’s not Christmas yet!

Well – like it or not, people started to plan for Christmas weeks ago…and so should you. Any e-commerce or e-marketing campaign should be taking the yuletide season into account, especially when it comes to choosing keywords for PPC. So, what do we need to take into account?  Firstly, we need to find out which [...]

October 13th, 2011 by Radweb

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Google PPC cost per click as high as $54.00

Any of us know how important it is to choose the correct keywords when involved in Google PPC. If your average profit per item is measured in pence or Pounds as opposed to hundreds of Pounds then one has to keep the CPC as low as possible. But some industries have an almost unbelievable cost [...]

July 21st, 2011 by Radweb

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What is the right way to use Facebook?

If you want to immerse yourself on Facebook, the first and most important step is to set up a Facebook page. Facebook pages represent local businesses, products, brands, companies, artists, bands, public figures, and more (take note that this is different from a Facebook profile, which represents an individual). With pages, you can have fans [...]

July 12th, 2011 by Radweb

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Facebook vs Google Pay Per Click

You’ve probably heard the buzz recently about how Facebook has overtaken Google and now gets more total page views. However, from a business owner perspective, the question still lingers as to which is the best place to spend your advertising dollars to acquire new clients? Should you spend your money with Google or Facebook? Both [...]

July 11th, 2011 by Radweb

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Social Network Advertising

Do you advertise on your favourite social media site like Facebook, Twitter or LinkedIn? If not then you need to take a good look at them – they all have different demographic profiles and use cases that could provide great advertising opportunities. The major plus that all of these sites have is that they possess [...]

May 9th, 2011 by Radweb

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