I have recently been involved with a small business that was looking to put a fair amount of cash into an e–marketing campaign in an effort to scare up a whole bunch of new customers. Now let me get this straight; there is nothing wrong with this. This is a good thing. Without new customers [...]
November 30th, 2011 by Radweb
Read MoreYou turn on your computer, fire up the net and type in your favourite keyword just to check that your site still comes up on the first page…only…it doesn’t. Or the second or third or forth…or even the fiftieth! Well – as they say – just because you’re paranoid it doesn’t mean that they are [...]
November 29th, 2011 by Radweb
Read MoreLet’s face it – building a good company website is a major hassle. Keeping it updated, responding on a daily basis, making sure that it doesn’t crash…endless. And then you aren’t even sure if anyone at all will visit! However – Facebook has the capability to pull in an audience. It’s simple to access and [...]
November 24th, 2011 by Radweb
Read MoreSay that we had just decided to expand our e-commerce and e-marketing to include Europe. A big decision for us was the need to increase (double, actually) our PPC budget. This, in turn, meant that we had to take a re-look at our keywords. Now – firstly, we decided not to translate our site into [...]
November 8th, 2011 by Radweb
Read MoreE-commerce is the same as normal commercial enterprises…it simply takes place on the Internet. And the reasons that e-commerce ventures fail can often be similar to the reasons that standard industries fail. Firstly – Frankly … I just don’t give a damn! Your attitude about your own business will affect everyone else’s attitude about it. [...]
October 11th, 2011 by Radweb
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